About the project

NazzAR is an innovative augmented reality platform that brings cultural heritage to life through 3D models, historical reconstructions, video and audio guides, transforming museum exhibitions into interactive spaces.

NazzAR is a winner of prestigious international competitions and a participant in major technology exhibitions. The project received awards at InnoWeek 2018 in the “Best Innovative Project” category and InnoWeek 2019 in the “Smart Tourism” category. NazzAR solutions were showcased at the international exhibitions ITB Berlin 2019, MITT 2019, Intermuseum 2019 and Expo 2020 Dubai. In 2019, the first Smart Museum in Central Asia was established using NazzAR technology, and the project’s innovative solutions gained recognition at national and international levels.

Our experience in numbers

> 8 years

Experience developing interactive solutions

> 1 000 000

Users engaged through our solutions

>48

Letters of appreciation and reviews

>70

Cultural and tourist sites

>500

Digital solutions implemented

>50

Participations in international exhibitions

Project history

“Cultural Heritage of Uzbekistan in German Collections” — an AR-enabled book

The NazzAR AR system was integrated into the book, adding digital content to printed materials. The project was among the first of its kind.

“Cultural Heritage of Uzbekistan in German Collections” — an AR-enabled book

Central Asia’s first Smart Museum · Amir Timur Mausoleum

Visitors to the mausoleum gained access to AR content, audio, video and 3D models. They could explore the exhibition’s history independently during their visit.

Central Asia’s first Smart Museum · Amir Timur Mausoleum

AR routes through Ichan-Kala in Khiva

AR routes and interactive content were introduced in Ichan-Kala. Visitors can explore the historic city independently by accessing content at its landmarks.

AR routes through Ichan-Kala in Khiva

Ichan-Kala at Intermuseum 2019

At an international museum exhibition in Moscow, we presented Ichan-Kala through augmented reality. Visitors were able to explore the historic city without leaving the exhibition.

Ichan-Kala at Intermuseum 2019

AR at the State Museum of Timurid History

Exhibits were enhanced with AR content in several languages, helping local and international visitors discover the history of the Timurids.

AR at the State Museum of Timurid History

NazzAR in Samarkand’s museums and monuments

NazzAR was introduced at major museums and landmarks in Samarkand, including Registan, Bibi-Khanym Mosque, Amir Timur Mausoleum and Mirzo Ulugbek Observatory. Visitors could experience the technology at several locations across the city.

NazzAR in Samarkand’s museums and monuments

NazzAR at Expo 2020 Dubai

At Expo 2020 Dubai, NazzAR’s innovative solutions were showcased in the Uzbekistan Pavilion, demonstrating how AR technology can promote the country’s rich historical and cultural heritage.

NazzAR at Expo 2020 Dubai

NazzAR interactive technology at Victory Park and the Museum of Glory

NazzAR’s interactive solutions enhance the exhibitions at Victory Park and the Museum of Glory, bringing historical events to life through modern digital technology.

NazzAR interactive technology at Victory Park and the Museum of Glory

NazzAR’s international success — UnoAR in Iceland

In 2022, NazzAR’s innovative solutions entered the Icelandic market under the UnoAR brand. By December, the app had ranked second for downloads in Iceland’s App Store.

NazzAR’s international success — UnoAR in Iceland

Virtual guide at a museum in Dushanbe

Virtual guides powered by NazzAR were introduced at the Museum of the Leader of the Nation. Digital characters enriched visitors’ experience of the exhibition.

Virtual guide at a museum in Dushanbe

Innovator magazine with augmented reality

Images on the cover and pages of Innovator were enhanced with AR content. Readers can access digital materials directly from the printed magazine.

Innovator magazine with augmented reality

NazzAR at the Uzbekistan Pavilion at VDNKh

NazzAR’s interactive solutions at the Uzbekistan Pavilion at VDNKh in Moscow introduce visitors to the country’s rich historical and cultural heritage through AR.

NazzAR at the Uzbekistan Pavilion at VDNKh

NazzAR at the Mahmudkhoja Behbudi House Museum

NazzAR technology enriched the story of Mahmudkhoja Behbudi’s life and legacy with interactive digital content.

NazzAR at the Mahmudkhoja Behbudi House Museum

NazzAR at the Yunus Rajabi House Museum

The Yunus Rajabi House Museum exhibition was enhanced with digital content powered by NazzAR.

NazzAR at the Yunus Rajabi House Museum

Interactive museum powered by NazzAR at TIIAME

A museum featuring animated portraits, audio guides and digital navigation was created for TIIAME. Visitors can also see 3D representations of prominent scholars, including Al-Farghani.

Interactive museum powered by NazzAR at TIIAME

NazzAR at the UNESCO General Conference

An innovative NazzAR solution was presented at the exhibition held during the 43rd session of the UNESCO General Conference in Samarkand.

NazzAR at the UNESCO General Conference

Our partners

Samarkand State Museum Reserve
Silk Road International University of Tourism and Cultural Heritage
Tourism Committee of the Republic of Uzbekistan
GAME FEST 2026
INNOVATOR
UZBEKISTAN CREATIVE ASSOCIATION

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Contact us with questions or proposals for collaboration.

Discuss a project by email
contact@nazzar.uz

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@nazzar_group

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